Visit Saint Paul
Graphic Design | Tourism Video | Brand Lifestyle Photography
Visit Saint Paul is the official convention & visitors bureau for Minnesota's capital city of Saint Paul with a mission to generate economic growth for Saint Paul by effectively marketing the RiverCentre campus, Saint Paul, and the region as a preferred convention and tourism destination.
I worked with Visit Saint Paul as their in-house creative for almost 5 years. My areas of responsibility included fulfilling graphic design projects, creating videos to highlight the city and events, and taking promotional photos of the city and events. Together with the marketing and membership team, we tackled yearly marketing campaigns, partnered with companies like Red Bull to organize and execute events, promoted our memberships to local businesses, produced our yearly Insider’s Guide, provided photography for the Insider’s Guide, managed the website and blog, and more.
Videography
The Buttered Tin - Business Highlight
This video highlights Alicia Hinze, owner of The Buttered Tin, and walks through her process of making key lime pies. The goal was to help promote a local business by giving a peek behind the scenes and also uniquely introducing the owner.
Around Town with Michael Birawer
Michael Birawer is a local Twin Cities artist who has created beautiful paintings of many Saint Paul businesses. This interview video
Photography
Graphic Design
In-house Graphic Designer
As Visit Saint Paul’s in-house graphic designer, I was responsible for any and all design projects that came up. Some memorable projects included our yearly Annual Report Calendar and our booths.
Every year, our calendar was sought after by our partners, as we created a custom calendar that held all of our local events and sports dates. We included our annual report in this calendar and handed them out at our annual meeting each year.
Annual Report Calendar
Minnesota State Fair Booths
Each year, Visit Saint Paul hosted an informational booth at the Minnesota State Fair where volunteers would hand our Insider’s Guides or be available to answer any Saint Paul-specific questions. Our goal was to create an interactive space that would invite people in to take photos they could share and tag with our hashtag #MYSAINTPAUL.
Year 1:
- Full floor vinyl
- Rigid wall with custom cut giraffe stand-out as a photo opportunity
- Retractable banner
- Rigid back wall sign
- Swag (drawstring backpacks)
Year 2:
- Fabric, collapsable (and reusable) backdrop as a photo opportunity
- Custom paper core bar for volunteers to sit at to invite conversation
- Tablecloth
- Source flooring to fit into budget
The backdrop design was continuously refined and used throughout the years for Visit Saint Paul. We also partnered with Meet Minneapolis and Visit Bloomington to create a large backdrop for their joint IMEX booth.
IMEX Booth with Visit Saint Paul, Meet Minneapolis, and Bloomington CVB
