Grey Duck Outdoor
Graphic Design | Brand Video | Brand Lifestyle Photography
Grey Duck Outdoor is a Minnesota-based Canoe & SUP company. They believe in the power of connecting with nature, time with family and friends, and exploring often. Grey Duck designs are clean, classic, and functional - things that never go out of style.
Grey Duck came to me with a logo already created and looking for help in growing their brand. Over the years, we built their brand guidelines, grew a photo/video library with a team of brand ambassadors and myself, updated their website, created yearly dealer catalogs, designed signs and trade show supplies, designed one-sheeters, helped develop new swag, brought social media campaigns to life, and more.
As their go-to designer, I’ve been able to design a wide variety of projects and can jump in and help when it’s needed. While our relationship started by taking a logo that was already created and helped refine and elevate the brand across multiple domains, it has continued with each new season which has brought new marketing challenges.
Deliverables:
Testimonial:
“As a small business owner who is constantly being pulled in multiple directions, having a trusted resource to guide our design and brand management is imperative. Emily's ability to translate who we are as a business into our branding has been instrumental to our growth. I can say without hesitation that we wouldn't be where we are without Emily's contributions to our business.”
Rob Bossen, Founder of Grey Duck
Catalog Design
Various Graphic Design Projects
Website Design
Videography
Marketing and Brand Consulting
Social Media Graphics
Trade Show Supplies and Signage
Swag Design
Product Hang Tags
Videography
SUP Product Highlight Video
This video was created to promote and highlight the All Day Hybrid video using collected footage
Canoe - Brand Video
This video was created to introduce the Vision17 canoe to the Grey Duck Outdoor product line-up. This is an interview
Photography
Graphic Design
Annual Dealer Catalog
Event Kit
One-Pagers
Welcome Kit
Website Redesign
One major project I worked on with Grey Duck Outdoor was a website redesign. The original website was designed simply to sell paddle boards, but it lacked in telling its story. The redesign centered around highlighting boards and canoes but led with their new-at-the-time slogan of "Different by Design". The homepage led with their brand story and worked to begin putting different board designs into categories of who they were designed for. All pages of the website were redesigned with beauty, simplicity, and timelessness in mind.
After
Before
