Zarticon 2024
Client:
Zartico
Type of Work:
Event Brand Development
& Experiential Design
Deliverables:
Email Design
Website, Social, and Digital Graphics
Program - Workbook
Onsite Signage
Interactive Community Art Piece
Stage Design
Swag
Table Centerpieces
Presentation Designs
Videography
Award Design
Zarticon is a data product user conference hosted by Zartico that aims to support their clients in the Destination Marketing industry. 2023 was the inaugural event and was hosted in Tampa, Florida. 2024’s event was hosted in Charlotte, North Carolina and focused on bringing together data and creativity. The goal of the conference was to create community and educate the attendees on the ZDOS product while highlighting the destination of Charlotte in it’s branding.
My role as lead creative director and designer was to decide a design direction and execute on the wide array of projects that are required when hosting an event.
Brand Identity
Agenda & Workbook
The goal of Zarticon 2024 was to bring creativity and data research together. One of the ways that we accomplished this was to provide a coloring book/bullet journal style workbook and an art kit to every attendee. On day 1 of the conference, they were greeted with both items sitting on their table. We had one of the first sessions led by our resident visual note-taking expert to inform everyone about the goal of the workbook.
Each spread was broken down by half a day and held prompts around what was being spoken about that day. There were coloring sections to promote doodling, and the back was a full coloring page with the same design as the community art project (more on that later).
“Best note-taking booklet of any conference!”
- Zarticon Attendee
Community Art Project
Inspired by our keynote speaker who was going to speak about taking everyday objects and making art with them, we created a community art project that we called a sticker-by-number that was available for all attendees to contribute to throughout the conference. The idea was to take an easily accessible item (dot label stickers) and create art together.
My role was to create the art itself, decide the colored sticker dots that would be used, and ensure the whole project would work. I decided on the fox outline, then created the coloring book style art with different elements that represented Charlotte, North Carolina (the host) along with some elements that represented Zartico's data product. Each area had a number in it that referenced one color of sticker dot in a variety of sizes. Attendees took time together during breaks to apply stickers and check in on the progress.
Swag for Attendees
The goal for swag at the 2024 Zarticon event was to continue our delight and uniqueness from the previous year. All attendees received a pair of socks, a sticker sheet, a puzzle, a silicone tumbler, and a full-zip fleece jacket all in a branded packing cube (to continue their collection of packing cubes from the previous year). We used extra puzzles during networking times to have an activity for attendees to do while they were connecting.
Award Design
While creating the details about the award ceremony for 2024, the Zartico marketing team wanted to create a "Golden Mona" award. To keep this project within budget, we worked with a vendor, and we created a 3D-printed golden fox design on a wooden platform with printed aluminum name plaques.
Signage & Design
Table Centerpieces
4 Foot Tall 3D Papercore Fox
An arctic fox named Mona is the mascot of Zartico and for our first conference, we wanted to have a statement piece that could be reused. This 3.5-foot-tall 3D arctic fox was designed from scratch and created out of a 1/2" thick paper core material. At the end of the conference, we were able to take it apart and package it into a flat box to send back to our HQ to be used in the future.
Lanyard + Name Badge
Each attendee’s badge was customized with their DMO logo and a QR code (if they chose) to their LinkedIn profile.
Experiential Design
Signs, Vinyl stickers, Tablecloth, etc
